January 20, 2024

The Ultimate Guide to Choosing the Best SaaS Starter Kit

The surge in popularity of SaaS boilerplates has been a game-changer for developers joining the indie hacker movement. With a variety of boilerplates available in the market, selecting the right one for your project is key.

This guide offers an insightful overview of SaaS boilerplates, highlighting their benefits and drawbacks, and provides practical advice on what to consider before getting a purchase

What Is a SaaS Boilerplate?

Most SaaS products share technical functionalities such as authentication, subscription billing, and user management, which is why SaaS boilerplates are so useful.

A SaaS boilerplate, is a pre-built template for SaaS applications, including all standard features.

Developers can focus on creating unique and innovative features for their customers, rather than building basic functionalities like authentication, user accounts, and billing flows from scratch.

Each SaaS boilerplate, including Marblism, is built on a specific programming language and stack, encompassing both back-end and front-end applications.

SaaS Boilerplate vs Framework

It's important to differentiate between a framework and a boilerplate. A framework provides the structure for the application architecture, like React in JavaScript. In contrast, a boilerplate is a starting template, often built on top of a framework.

Main Features of a SaaS BoilerplateStandard features in most SaaS boilerplates include:

  • Authentication and authorization
  • API
  • Database integration
  • User interface views and components
  • User management
  • Subscription billing
  • Email notifications

How Does a SaaS Boilerplate Work?

Upon purchasing a boilerplate like Marblism, developers gain access to the codebase, typically via an official GitHub repo or a downloadable zip file. The setup involves configuring the application, after which a blank SaaS application is ready for feature addition. The boilerplate code can be modified and committed to a private GitHub repository.

Good boilerplates provide command-line tools for easy scaffolding of new API endpoints, database models, and controllers.

Marblism provides a AI Companion that you can prompt to build all your features.

How Does SaaS Boilerplate Licensing Work?

Purchasing a boilerplate involves agreeing to a licensing agreement, which generally allows the use of the source code for personal projects but prohibits redistribution.

Who should use a SaaS boilerplate?

SaaS boilerplates are ideal for:

  1. Experienced developers and entrepreneurs focusing on market speed and value delivery.
  2. New developers eager to learn about SaaS product building and best practices.

They are not recommended for hobbyists unless the goal is time-saving.

Benefits of Using a SaaS Boilerplate

Using a SaaS boilerplate offers:

  • Time-saving
  • Cost reduction
  • Battle-tested reliability
  • Adherence to best practices
  • Scalability
  • Support
  • Access to resources
  • Consistency in projects

Marblism Unique Feature: Type a Prompt, Get Your SaaS

Just type your prompt and boom! - you get your SaaS

Marblism distinguishes itself by offering a straightforward feature: type in what you need for your SaaS project, and it generates the necessary boilerplate. This includes a custom database schema, back-end, and front-end setup. It simplifies the development process, allowing you to focus more on feature development and less on the underlying infrastructure. You can also add features to your SaaS on the fly by prompting the AI on what you want to build.

Drawbacks & Challenges Of Using a SaaS Boilerplate

Potential challenges include:

  • Market uncertainty and quality variance
  • Learning curve
  • Opinionated design and coding styles
  • Feature bloat

Cost of SaaS Boilerplates

SaaS Boilerplates vary in price, from free to over $1000. Premium boilerplates like Marblism offer unique AI-features on top of better maintenance, support, and regular updates for only $20/month.

Choosing a SaaS Boilerplate

When selecting a SaaS boilerplate, consider the following steps:

  1. Select a tech stack you're familiar with, as it helps in speeding up the development process.
  2. Determine your budget, keeping in mind that higher-priced boilerplates like Marblism often offer better value in the long run.
  3. Search for boilerplates that match your chosen stack and budget.
  4. Prioritize quality over the number of features. A mature and well-supported boilerplate is more beneficial than one with an extensive but potentially unnecessary feature set.

Evaluating The Quality of a SaaS Boilerplate

To assess the quality of a boilerplate, consider these factors:

  1. Check for independent reviews, such as on TrustPilot, to gauge user satisfaction.
  2. Investigate the history of the boilerplate, including its age and update frequency.
  3. Research the founder's background and dedication to the boilerplate, as a focused founder is a good indicator of a well-maintained and supported product.


Choosing the right SaaS boilerplate for your project doesn't have to be daunting. This guide aims to clarify what a SaaS boilerplate is, how it operates, and how to select one that offers great value and quality. With the right choice, you can significantly streamline your development process and focus on delivering unique value to your customers.

In Marble We Trust,


Posted by
Cyril Pluche
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