Chad Estle × Marblism — A Scrollytelling Experience
A Marblism Story
I Started a Business. I Dreaded the Content.
How a Marine Corps veteran found an AI team that handles his entire content strategy — so he can focus on what matters.
Chad Estle
Founder, 3B Bookkeeping
USMC Veteran · 9 Years
Chapter 01
I'm Chad. I fix books, not write blogs.
I spent 25 years running truck repair operations — classifying invoices, reviewing P&Ls, managing payroll. Numbers are my thing. My wife always says so.
So when I launched Bearded Battle Buddy Bookkeeping, I knew the financial side cold. Veteran-owned, military-grade precision. I had the mission, the discipline, and the plan.
What I didn't have? A content strategy.
Chapter 02
The mission I was dreading.
Starting a new business means getting your name out there. That means content. Regular content. Across every platform.
I was looking at a to-do list that made my stomach turn:
Come up with content ideas 2–3 times per week
Write blog posts for the website
Create and publish Facebook posts
Manage LinkedIn presence and connections
Every hour spent writing a blog post was an hour I wasn't building my business. And the blog posts? Those take real time.
Chapter 03
Then I found Marblism.
I came across the platform and thought — why not. Let me try it.
I didn't just get a tool. I got a team. AI employees who understood my brand, my veteran-owned identity, my Bearded Battle Buddy persona — and started producing content that actually looked and felt like me.
Chapter 04
Meet my AI team.
Sonny
Social Media Manager
Creates on-brand posts for Facebook and LinkedIn that capture my veteran-owned voice and keep my feeds consistently active.
Active
Penny
SEO Blog Writer
Writes detailed, search-optimized blog posts for my website — the ones that used to eat up hours of my week.
Active
Stan
Sales Rep
Sources leads and makes connections on LinkedIn. We're in the early stages, but the pipeline is building.
Deploying
Sonny and Penny are creating some great looking content relative to my business and customers — while keeping it on brand with my Veteran Owned theme and Bearded Battle Buddy persona.
— Chad Estle
Chapter 05
All of it. From my phone.
Content ideas, drafts, approvals, posting schedules — managed from a single app while I focus on what I was actually built for: the numbers.
0Hours Saved / Month
SignificantlyDecreased Stress
SignificantlyImproved Costs
Chapter 06
Time back. Focus restored.
The content that used to drain me — the ideation, the writing, the posting across platforms — it's all handled now. That time goes back into building 3B Bookkeeping, serving clients, and growing the business I started this whole thing for.
The Verdict
A God send.
Marblism has been a God send for me as far as creating relative content for my website and social platforms while at the same time saving me valuable time to focus on my business.
Chad has recommended Marblism to others.
Your content mission, handled.
Join Chad and hundreds of business owners who stopped dreading content — and started delegating it.